final episode - identity, art direction, collateral

FREELANCE PROJECT
Final Episode is an online boutique based in Sydney. This was completed as a preliminary branding exercise when the store was in its initial stages of conception. The logo contains a broken strikethrough and square stop button to represent finality. The season mailer book is french folded, and to view it one must tear apart the sewn binding, referencing the nature of all clothing.

© 2012